SEO for Acumen Academy

Education
Online courses
Page speed
Online courses for social change-makers

The story

Acumen Academy runs online courses for people working on social change.

I worked on their SEO with my team at Hop Online, starting with the technical side and then moving on to the content.

The audit turned up two big problems. The homepage had no canonical tag, and on mobile, unoptimised images were slowing pages down by several seconds. Both got fixed. The report below is from two quarters into the work: from September 1 to November 25, 2022, search clicks were up 27% on the quarter before.

What I worked on for Acumen Academy

Found and fixed a missing canonical on the homepage
Page speed audit, mostly image optimisation
Keyword research and content recommendations
Monthly SEO calls with their team

Role: SEO Team Lead at Hop Online
Duration: 2021 to 2022

The results

+27%Search clicks, Sep to Nov 2022 vs the quarter before
27,528Search clicks from September 1 to November 25, 2022
1.31MImpressions in the same period, up 18%

Search Console report, September 1 to November 25, 2022: quarter vs quarter and year vs year for Acumen Academy — Search Console report, September 1 to November 25, 2022: quarter vs quarter and year vs year

Before: the homepage had no canonical tag for Acumen Academy — Before: the homepage had no canonical tag

After: a self-referencing canonical on the homepage for Acumen Academy — After: a self-referencing canonical on the homepage

Before: PageSpeed Insights on mobile, with images costing up to 12.6 seconds for Acumen Academy — Before: PageSpeed Insights on mobile, with images costing up to 12.6 seconds

After: mobile performance score of 80 for Acumen Academy — After: mobile performance score of 80

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