SEO for Senior Planning Services
The story
Senior Planning Services helps families get through the Medicaid application process.
I worked with them through Hop Online, where I led the SEO team. Most of our work was on the content. Medicaid is a "Your Money or Your Life" topic for Google, so E-E-A-T mattered a lot.
What I worked on for Senior Planning Services
- Content audit with keyword research and an E-E-A-T review
- Reviewed and helped clean up duplicate pages and broken URLs
- Fixed heading issues on the state pages and category pages
- Made the mobile and desktop footers match
- Cleaned up internal links that went through redirects
- Helped speed up the site on mobile
- Monthly SEO calls with their team
- Role
- SEO Team Lead at Hop Online
- Duration
- 2021 to 2022
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